COLLIBRA

I led the development of a global brand awareness campaign and playbook for Collibra designed to move audiences from awareness to consideration—built to scale seamlessly across Paid, Earned, Shared, and Owned channels while maintaining a single, cohesive story worldwide. The campaign needed to capture attention at the top of the funnel, create emotional relevance, and set up clear pathways for engagement to translate into conversion.

Rooted in the reality born of the COVID era and divided cultures, we tapped into a universal tension: we were more digitally connected than ever, yet felt increasingly divided due to data sprawl, complexity, and the loss of human interaction. The core idea positioned Collibra as more than a data platform—it was a catalyst for clarity and connection. By framing “good data” as a way to find common ground in uncertain times, the campaign elevated Collibra’s purpose, made the message human, and delivered a powerful narrative that united brand meaning with enterprise value.