OUTERWALL

Outerwall was the parent company behind household automated retail brands including Redbox, Coinstar, and ecoATM. As Head of Corporate Creative, I led brand and marketing creative across the parent company and its full portfolio—building a cohesive identity system while ensuring each subsidiary maintained a distinct voice and customer experience.

I spearheaded the development, launch, and internal evangelism of the Outerwall parent brand, then drove ongoing creative across web properties, recruiting, social media, PR, promotional events, environmental branding, cross-selling programs, and portfolio-wide co-branding systems. I also led corporate sports sponsorship creative spanning the NFL, MLB, MLS, and NASCAR, and partnered with the company’s R&D incubator to launch new concepts in test markets—guiding end-to-end product branding and marketing creative with my in-house team.