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PERSADO
Client
Persado
Assignment
Rebrand and ABM Campaign
Team
Creative Director: Paul Kidd
Head of Content: Jeremy Sell
Art Director: Nikki Glaberman
Art Director: Becky Burris
Graphic Designer: Ariya Phaophongsavath
Senior Production Designer: Karen Simmons
Content Lead: Genesse Carrillo
Content Writer: Lexi Lietzke
I led the creation of Persado’s new global brand expression and a market awareness + ABM campaign designed to sharpen their value story, accelerate sales momentum, and clearly position Persado as a leader in AI-powered marketing. The result was a confident, bold, and modern system that helped Persado stand out in a crowded category while making their technology feel premium, approachable, and unmistakably innovative.
The creative platform visualized how Persado drives engagement and revenue through AI-optimized language—using dynamic lines, patterns, and a vibrant palette to represent “AI-powered moments” in action. Built to scale across channels, the new identity and campaign system reinforced trust, clarified the story, and gave Persado a distinctive visual voice that matched the strength of their product.
