XEROX

To launch Xerox Hawking, I led a brand awareness campaign designed to introduce the offering and make its value instantly clear to enterprise decision-makers across contract manufacturing, heavy equipment, and complex supply chain environments. The creative message focused on Hawking’s core benefit: digitizing the supply chain to improve parts-path decisions, reduce risk, and accelerate decision efficiency.

The campaign centered on a bold decision-tree visual system—built for both static and motion—that could flex across channels and industries. We designed the framework to seamlessly pair with relevant photography while staying fully aligned with the corporate Xerox brand system, creating a scalable, ownable look that made a complex solution feel simple, modern, and actionable.