AVANADE

Contracted as a brand consultant, I led Avanade’s global brand identity redesign and worldwide launch—repositioning the Microsoft- and Accenture-owned professional services firm around the theme “Powering Transformation.”

Collaborating with the UK-based agency, The Team, I oversaw development of the core visual and verbal identity, as well as the governance engine to scale it: brand standards, toolkits, templates, digital asset management, and a global approval process that ensured consistency across regional implementation. I delivered internal training that aligned stakeholders on the story: digital is reshaping society and business, and Avanade brings the insight, energy, and expertise to power meaningful change—turning transformation into real-world outcomes across every market and touchpoint.