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RUBRIK
Client
Rubrik
Assignment
Demand Generation Campaign
Team
Creative Director: Paul Kidd
Head of Content: Jade Mitchell
Art Director: Nikki Glaberman
Graphic Designer: Ariya Phaophongsavath
Senior Production Designer: Karen Simmons
Rubrik’s automated data recovery platform helps enterprises stay resilient, secure, and ready—so for this omnichannel demand gen campaign, we translated that promise into a bold, confidence-building story designed to drive sales engagement. The core idea positioned business leaders as the heroes: embrace the technology, step up with certainty, and become a “Champion” with Rubrik always on.
Visually, the campaign delivered strength and clarity through clean, open layouts, bright color hits, and heroic portraiture tailored to key verticals. Built to scale across channels, the system stayed premium and consistent while creating high-impact creative that captured attention, reinforced trust, and moved prospects toward action.












