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SPARKLING ICE SPIKED
Client
Sparkling Ice Spiked
Assignment
Product Design and Go-to-Market Launch
Team
Creative Director: Paul Kidd
Digital Lead: Brendan Boden
Design Lead: Audrey Chandler
Senior Packaging Designer: Kim Berkley
Multimedia Designer: Eric Salazar
Videographer: Colton Kline
Sparkling Ice Spiked was Talking Rain’s bold entry into the hard seltzer category, and as corporate creative leader I directed the end-to-end launch—building the new brand identity, packaging system, and go-to-market campaign from the ground up. I led creative across every major touch point including packaging, POS, website, sports sponsorship creative, and event activation, ensuring a cohesive, premium look that stood out on shelf and in the feed.
Because social was a core growth engine, we leaned into lifestyle-led storytelling—product imagery, cocktail/recipe content, and launch moments designed to drive awareness and trial. With an in-house photo studio at HQ, my team and I produced weekly photography and video content to keep the brand always-on, fast-moving, and visually consistent across channels.
