Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
TALKING RAIN
Client
Talking Rain Beverage Company
Assignment
Branding both Corporate and Product Portfolio
Team
Creative Director: Paul Kidd
Design Lead: Casey Spencer
Senior Graphic Designer: Audrey Chandler
Senior Digital Designer: Brendan Boden
Multimedia Designer: Eric Salazar
Videographer: Colton Kline
Senior Packaging Designer: Kim Groebner
Senior Packaging Designer: Kim Berkley
As head of the in-house creative department at Talking Rain Beverage Company, I led a full-scale rebrand spanning both the corporate identity and product portfolio. The goal was to protect strong household brand equity while modernizing the look and feel to better reflect the company’s energy, quality, and evolution in the marketplace.
Working as a studio leader and brand steward, I guided my team through the complete overhaul—developing new brand systems and guidelines, employee communications, environmental/office branding, website updates, product and packaging design, and retail-ready POS materials. With an in-house full-service photography studio, I also directed ongoing photo and video production to fuel brand marketing with fresh, consistent content across campaigns and channels.
