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WORLDSTRIDES 250
Client
WorldStrides
Assignment
Demand Generation Campaign
Team
Executive Creative Director: Paul Kidd
Associate Creative Director: Brendan Boden
Associate Creative Director: Julie Lockwood
Senior Graphic Designer: Becky Weirick
Copywriter: Miles Johnson
Digital Designer: Evan McDonald
Video Editor: Tylar McGill
WorldStrides is a global leader in educational travel and experiential learning. For Back-to-School, the Domestic marketing team needed a fast, high-impact campaign to re-engage K–12 educators and drive sign-ups for their America’s 250th anniversary U.S. History tours—so I directed delivery of bold creative that built urgency around limited-time incentives.
The concept used a dynamic collage of monuments, historic figures, and rich textures to create modern, credible FOMO. Despite tight budget and timelines, I had us add interactive touches—flash cards and die-cut stickers—to boost engagement without added cost, then rolled the system out across direct mail, email, landing page, social, and paid, driving strong educator response and registrations.
